Measurability is one of the main principles of KPIs
, meaning that the indicators should be quantifiable and easy to track. Tracking and measuring KPIs is essential to determining efficiency and identifying strengths and shortcomings.
Setting long-term and short-term targets for your KPIs can help make them easier to track and measure. On the one hand, short-term targets can help you measure the progress on different KPIs to see whether or not you are still on track to achieving the bigger goals. On the other hand, long-term targets can help you maintain focus on (and thus achieve) the business's broader goals.